Bingeworthy × Shaanks — Growth Proposal

You built the product. Let's build the engine behind it.

Last 90 days, Meta spent CA$45.6K at roughly break-even, and email - your highest-margin channel - drove just 0.2% of revenue. Two fixable gaps. Here's the data, the plan, and proof we've solved this exact pattern for another brand.

Performance MarketingEmail MarketingBuilt on your live data
Why you're getting this

You didn't ask for a strategy, and this isn't a cold deck. We pulled your account because we think it's leaving real money on the table - and we've just spent 90 days proving this exact playbook on another brand we run. No obligation. Here's what we see, and what we'd do about it.

What your numbers say

We pulled your account. Four things stood out.

Campaign, ad set and ad level, plus 90 days of live Meta data and your GA4. None of this is fatal. All of it is structural, which means all of it is fixable.

FINDING 01
0.93 vs 2.03 ROAS
Canada already converts at 2x the US.
Over 90 days the US ran at 0.93 ROAS, Canada at 2.03 - same product, double the efficiency. Canada isn't a strategy problem, it's a supply one. The demand and the economics are already proven. It's upside waiting on capacity.
FINDING 02
~40% on one ad
One creative is carrying the account.
A single creative takes roughly 40% of spend with no testing engine feeding it. Post-Andromeda, that means fatigue and climbing CPMs are a question of when, not if. You need a pipeline, not a hero.
FINDING 03
0.09 ROAS, then off
Retargeting got benched after one weak test.
Remarketing was switched off after a 0.09 ROAS run. But warm traffic - people who already viewed and added to cart - is your cheapest conversion. That number is a creative problem, not a dead channel. Right creative, it prints.
FINDING 04
$1.17 LTV
There is no retention engine.
Paid-social 120-day LTV is $1.17. Email drives 0.2% of revenue and 64% of carts never reach checkout. For a consumable snack with a 20-30% repeat rate, this is the biggest pool of revenue you aren't claiming yet.
The takeaway
The account is built for media buying when it should be built for creative testing and retention. Two channels, both under-built. That gap is the opportunity - and it's the exact thing we do every day.
Pillar 1 — Performance Marketing

Make every dollar pull its weight.

Same budget, a structure built to find winners. This is the exact system running on our other account right now.

Run the structure that's working for us right now: one CBO campaign, one testing ad set with 5-6 creatives competing on equal footing.
After a week of data, break each winning creative into its own ad set and scale it. Spend flows to proven winners, not guesses.
Consolidate the fragmented ad sets so Meta can finally exit the learning phase.
Fix the retargeting creative so warm traffic converts. It's a creative gap, not a dead channel.
Reactivate Canada with proven winners the moment supply allows. It already runs at 2x US efficiency.
Report weekly on blended ROAS and contribution margin - the numbers that decide budget, not vanity metrics.
Proof — Suntribe (we run this account end-to-end)

The same playbook, live right now. Our top-performing creatives:

2.5–4.9x
ROAS on our top creatives
2.66x
Best static at scale (AD-6B-5)
987
Orders in the last 90 days
€3.88
CPM - efficient reach at scale
These came out of the structure above: 5-6 creatives competing in one ad set, winners broken out and scaled. The system finds what works and pushes budget to it on its own.
Creative driving it
SPF That Lasts
SPF That Lasts2.59x ROAS
AD-6B-5
AD-6B-52.66x ROAS
Carousel 1
Carousel 14.88x ROAS
Bundle 1
Bundle 11.89x ROAS
Pillar 2 — Email Marketing

The channel you're barely switched on.

Right now email is basic Shopify flows doing 0.2% of revenue. For a consumable snack with a 20-30% repeat rate, this is the channel that turns a $1.17 paid customer into a profitable one. It's also the fastest win on this whole page.

Move retention onto Klaviyo with real segmentation and reporting.
Build the full flow suite: Welcome, Abandoned Cart, Browse, Post-Purchase, Replenishment, Win-back.
Recover the 64% of carts that disappear before checkout.
Turn the 20-30% repeat rate into predictable revenue with a Replenishment flow.
Run a real campaign calendar instead of occasional one-offs.
Rebuild the brand identity inside email so it actually looks like Bingeworthy.
Proof — Same brand, Klaviyo

What email drove for Suntribe in roughly 50 days (May 5 to Jun 24):

€70.0K
Total email revenue
€40.5K
From flows we built
€29.5K
From campaigns
1,165
Orders from email
The Welcome Series we rebuilt did €27.9K of that on its own - a channel running 24/7 off work we did once.
Before / after — the welcome series we rebuilt
Before
BeforeTap to read ↗
Their original: template-driven, no founder voice, benefits buried. It collected emails and did little else.
After
AfterTap to read ↗
Our rebuild: a founder letter, headline-first, one clear job per email. This series drove €27.9K.
More of what we shipped, and why
Welcome · Email 2
Tap to read ↗
Welcome · Email 2
Why mineral, not chemical. The education that earns the first order.
Welcome · Email 3 (Quiz)
Tap to read ↗
Welcome · Email 3 (Quiz)
A skin-type quiz that personalises every email after it.
Abandoned Cart
Tap to read ↗
Abandoned Cart
Catches the carts that vanish before checkout.
Reactivation
Tap to read ↗
Reactivation
Win-back flow for lapsed buyers. €2.2K recovered in this window alone.
The 90-day plan

What the first 90 days look like.

No six-month "strategy phase". We're live in week one and compounding from there.

DAYS 1 - 30 · FOUNDATION
›Account restructured into the testing engine
›First 5-6 creatives live in one CBO ad set
›Klaviyo set up, core flows live (Welcome, Cart, Post-Purchase)
›Baseline reporting agreed
DAYS 31 - 60 · MOMENTUM
›Winners broken into their own ad sets and scaled
›Retargeting relaunched with the right creative
›Full flow suite + first campaign calendar
›Brand identity rebuilt inside email
DAYS 61 - 90 · SCALE
›Budget concentrated on proven winners
›Replenishment + win-back flows live
›Canada reactivation prepped for supply
›Full reporting + next-quarter roadmap
US ROAS 1.0
2.0+
by day 90
US CPA CA$55
CA$28
~sub-$20 USD
Email 0.2%
25%
of revenue
Creatives/mo ~1
5-6
in rotation
The offer

Two ways to start.

Both cover Performance and Email, run by the same team. The longer you commit, the lower the rate - because the work compounds, and we'd rather be measured on 90 days than 30.

60-Day Growth Sprint
$3,500
per month · 60-day commitment
Email Marketing$2,000/mo
Performance Marketing$1,500/mo
Prove it fast. Full account restructure, Klaviyo flows live, and a creative-testing engine inside 60 days.
Recommended · best value
90-Day Growth Retainer
$2,500
per month · 90-day commitment
Performance Marketing$1,000/mo
Email Marketing$1,500/mo
Save $1,000/mo vs the Sprint. Includes the full growth strategy, a brand-identity rebuild, and all email design. The plan we'd actually recommend.

Creative production continues under your current agreement, separate from these plans.

Let's turn the engine on.

A 30-minute call. We'll walk the account, the plan, and the first 30 days. No deck, just the work.

Book a call with Shaanks→
Shaanks | Performance Marketing & Email
Built on Bingeworthy's live Meta + GA4 data and Suntribe's live Meta + Klaviyo results — June 2026