Bingeworthy × ShaanksBook a call
● Bingeworthy × ShaanksYour snack is bingeworthy.
Your snack is bingeworthy.
Your funnel should be too.
CA$45K a month on Meta, barely breaking even. Email almost switched off. Two fixable gaps, and the proof we've closed them.
92G PROTEIN PER BAG ✦ JUST BEEF & SALT ✦ CRISPY, NOT CHEWY ✦ ZERO JUNK ✦ 92G PROTEIN PER BAG ✦ JUST BEEF & SALT ✦ CRISPY, NOT CHEWY ✦ ZERO JUNK ✦ 92G PROTEIN PER BAG ✦ JUST BEEF & SALT ✦ CRISPY, NOT CHEWY ✦ ZERO JUNK ✦ 92G PROTEIN PER BAG ✦ JUST BEEF & SALT ✦ CRISPY, NOT CHEWY ✦ ZERO JUNK ✦
Why you're getting this
You didn't ask for this. We pulled your account because there's real money sitting on the table — and we've spent 90 days proving this exact playbook on another brand we run.
What your numbers say
Four things we'd fix first.
2x
Canada ROAS vs US
Canada converts twice as well on the same product. It's supply-capped, not strategy-capped — pure upside.
40%
spend on one ad
One creative is carrying the account. No testing engine means fatigue is a matter of when.
0.09
retargeting ROAS, now off
Your warmest, cheapest buyers, ignored. That's a creative fix, not a dead channel.
$1.17
120-day customer value
Email is 0.2% of revenue. For a snack people re-buy, that's the biggest leak you've got.
The takeaway
Your account is built for buying media. It should be built for testing creative and keeping customers. That gap is the money.
01 — Performance
Make every dollar pull its weight.
Same budget, a structure built to find winners. The exact system running on our other account right now.
Run our live structure: one CBO campaign, one test ad set, 5-6 creatives head-to-head.
Each week, split the winner into its own ad set and scale. Budget follows proof, not hunches.
Kill the ad-set sprawl so Meta can actually exit learning.
Fix the retargeting creative and switch your cheapest buyers back on.
Reactivate Canada the day supply allows — it already runs at 2x.
Report on blended ROAS and margin. The numbers that move budget.
Proof — Suntribe, a brand we run end-to-end
Our top-performing creatives, live right now:
2.5–4.9x
ROAS on top creatives
2.66x
Best static at scale
987
Orders in 90 days
€3.88
CPM, efficient reach
5-6 creatives competing in one ad set, winners broken out and scaled. The system finds what works and feeds it.
Creative driving it
SPF That Lasts2.59x ROAS
AD-6B-52.66x ROAS
Carousel 14.88x ROAS
Bundle 11.89x ROAS
Straight from the dashboard
Shopify · Total sales
Suntribe's Shopify, total store revenue over the same window. The full growth engine we run.
02 — Email
The channel you've barely switched on.
Today it's basic Shopify flows doing 0.2% of revenue. For a snack people re-buy, this is what turns a $1.17 customer profitable. It's also the fastest win here.
Move retention onto Klaviyo with real segments.
Build the full suite: Welcome, Cart, Browse, Post-Purchase, Replenishment, Win-back.
Recover the 64% of carts that never reach checkout.
Turn repeat buyers into predictable revenue with Replenishment.
Run a real campaign calendar, not the odd one-off.
Make every email actually look like Bingeworthy.
Proof — Same brand, Klaviyo · ~50 days
Email is doing 41% of Suntribe's revenue:
€72.4K
Email-attributed revenue
41%
of the store's total revenue
€42.3K
Flows we built
€30.2K
Campaigns
Flows we built do most of it, running 24/7 off work we did once.
Straight from the dashboard
Klaviyo · Business performance
Suntribe, straight from Klaviyo. Email = 41% of total revenue, May to June.
What each flow made (and the email behind it)
Tap to read ↗€29K
558 orders
Welcome Series
Founder letter + a quiz that personalises everything after it.
Tap to read ↗€5.0K
64 orders
Abandoned Cart
Catches carts before they vanish.
Tap to read ↗€2.8K
45 orders
Browse Abandonment
Nudges window-shoppers back.
Tap to read ↗€2.5K
39 orders
Reactivation
Wins back lapsed buyers.
Before / after — the welcome series we rebuilt
BeforeTap to read ↗Their original: template-driven, no founder voice, benefits buried.
AfterTap to read ↗Our rebuild: a founder letter, headline-first. The series that drove €29K.
The 90-day plan
Live in week one.
No six-month "strategy phase." We build, ship, and compound from day one.
Days 1-30 · Foundation
›Account rebuilt into the testing engine
›First 5-6 creatives live
›Klaviyo + core flows (Welcome, Cart, Post-Purchase)
›Baseline reporting agreed
Days 31-60 · Momentum
›Winners split out and scaled
›Retargeting relaunched, right creative
›Full flow suite + campaign calendar
›Brand identity rebuilt in email
Days 61-90 · Scale
›Budget on proven winners
›Replenishment + win-back live
›Canada reactivation prepped
›Full reporting + next-quarter roadmap
US ROAS 1.0
2.0+
by day 90
US CPA CA$55
CA$28
target
Email 0.2%
25%
of revenue
The offer
Two ways to start.
Both cover Performance and Email, one team. Commit longer, pay less — because the work compounds and we'd rather be judged on 90 days.
60-Day Sprint
$3,500/mo
60-day commitment
Email Marketing$2,000
Performance Marketing$1,500
Prove it fast: full restructure, Klaviyo flows live, testing engine running in 60 days.
★ Best value
90-Day Retainer
$2,500/mo
90-day commitment · save $1,000/mo
Performance Marketing$1,000
Email Marketing$1,500
Everything in the Sprint, plus full growth strategy, a brand-identity rebuild, and all email design. The one we'd recommend.
Creative production continues under your current agreement, separate from these plans.
Let's turn the engine on.
A 30-minute call. We walk the account, the plan, and the first 30 days. No deck, just the work.
Book a call with Shaanks →Shaanks | Performance Marketing & Email
Built on Bingeworthy's live Meta + GA4 data and Suntribe's live Meta + Klaviyo results — June 2026
Built on Bingeworthy's live Meta + GA4 data and Suntribe's live Meta + Klaviyo results — June 2026