European Fashion Apparel Brand

💡What services we offered in this project:

Shopify Website Development

• Redevelopment of the Website

• Improving Conversion Rate with CRO

Media Buying

• Setup a Clean, Structure of Campaigns

• Resolved the Attribution Issue (pixel)

• Setup a Solid Structure for Creative Testing

Performance Ad Creatives

• Designed Converting Ad Creatives

• Tested AI UGC content (which didn't perform much)

Email Marketing

Reporting & Analytics Setup

⛔ The Challenge

This European fashion apparel brand had a strong offline presence but struggled to transition and scale online. Despite previously testing paid ads, they were unable to generate meaningful results or establish consistent online revenue.

⭐ The Solution

We implemented a full-funnel marketing strategy centred around:

• Offer-based campaigns

• Emotionally-driven creative angles

• Leveraged their offline brand equity to build trust online

• While we tested UGC creatives, the strongest performance came from emotion-focused statics and video ads.

• Over time, we scaled ad spend strategically and eventually helped the brand build its own in-house marketing team for long-term success.

📊 The Results

• Achieved a consistent 8X-9X ROAS, peaking at 18X ROAS in Month 1

• Generated €160,000 in 8 months, followed by an additional €222,000 in 2024 at a 5.8X blended ROAS

• Delivered €20,000+ average monthly revenue from paid ads

• Successfully managed the brand's marketing for 2 years

• Transitioned their growth to an internal team for long-term scalability