Home Decor (EU)

💡What services we offered in this project:

Media Buying

• Finding the sweet spot for Scaling

• Structuring the account to avoid overlapping

• Weekly Reporting to achieve monthly targets

Performance Ad Creatives

• Testing New Concepts

• Fast Paced UGC ads

• Unboxing Videos with the help of Influencers

• Tested AI UGC Content

CRO

• Improved Product Pages layout to boost conversions

• Made a Bundle of 5 Products from a Collection fully custom coded

• Optimised Home Pages & Collection Pages for Improved Time Spent on Website

⛔ The Challenge

A home decor brand selling art-inspired products like cushions, bath mats, and placemats was struggling to validate its offer in the market.

With low brand awareness, minimal website reviews, and barely any social media content, they were generating just £600-£800/month in revenue and operating at a loss. They needed a partner who could manage paid ads for early-stage brands and help them break through.

⭐ The Solution

We started by building a strong creative testing strategy, tailored to their niche - combining psychology-backed ad creatives with high-converting Dynamic Product Ads (Catalog). We rebuilt their paid media funnel, focusing on interest groups around art, design, and creative living. In parallel, we helped optimize their website for conversion at scale. Over time, we tested hundreds of ad creatives, identified key winners, and scaled a hero product that now generates nearly 50% of their total revenue.

📊 The Results

• Revenue Growth: £800/month → £18,000/month

• Click-Through Rate (CTR): 0.45% → 1.6%

• Cost Per Click (CPC): £1.90 → £0.76

• Scaled a single hero product contributing 50%+ of revenue

• Tested 100+ ad creatives to find and scale high performers

• Successfully built profitable acquisition systems for a brand-new, low-trust store