Men's Fashion Apparel Brand

💡What services we offered in this project:

Media Buying

• Restructuring the Ad Account in a way where no campaigns overlapped (previously they were overlapping)

• A/B Testing different Creatives, Formats, Catalogues

• Once we got the ideal CPA, scaled campaigns on Cost Caps strategically

Performance Ad Creatives

• Ideating, Conceptualising & Scripting ads which were relatable to the Audience Set we were targeting

• Fastly testing static ads to validate the concepts meant for video ads.

• Reiterating, and continuously making new ad concepts every week to scale the revenue marks

• All of this included end-to-end ad creatives production

⛔ The Challenge

Before our collaboration, the brand had been struggling with poor ad performance on Meta Ads, averaging a ROAS of just 1.3X-1.4X over a span of 2-3 months. The founder was understandably tense, as they were facing continuous losses and declining profitability. There was a clear lack of return on ad spend despite consistent efforts.

⭐ The Solution

We took over the brand's Meta Ads in Q4 of 2023 and implemented a strategic overhaul focused on increasing Average Order Value (AOV), optimizing daily revenue, and restoring profitable scaling. Through deep campaign analysis, refined targeting, creative testing, and sales funnel optimization, we began to see consistent improvements in performance metrics within weeks.

📊 The Results

Achieved a 2.5X ROAS in under 45 days

• Scaled to the brand's highest-ever revenue numbers

• Boosted Average Order Value and daily profitability

• Transformed a loss-making campaign into a celebrated success story

• Gained full confidence and trust of the founder - no looking back since

CTR Before: 0.85% After: 2%

CPCs Before: $1.75 After: $0.95

ROAS Before: 1.4x After 2.45x

MER Before: 48% after 30% (Profitability Indicator)