Plantcare Brand

💡What services we offered in this project:

Media Buying

• Setting up the Tracking & attribution

• Structuring the ad account for testing creatives

• Testing the different creatives to find the sweet spot CPA to determine if it's scalable or not

Performance Ad Creatives

• Coming up with Different Concepts for the Potential Audience Personas

• Ideating, Conceptualising, Scripting of the concepts

• Final Video Editing, and launch

CRO

• Created Dedicated Landing Pages for the different audience personas

• Tested Different Types of Landing Pages resulting in a CVR of 3-5% avg

• Improvising the Product Pages to boost the flow of conversions

⛔ The Challenge

A plant care product brand had a proven product and a founder ready to invest, but sales were sluggish due to a lack of creative direction. Despite the product's strong potential, their ad creatives failed to connect with their target audience, and their revenue didn't reflect the product's true value.

⭐ The Solution

We started by developing five distinct ad angles to appeal to different buyer personas. From those angles, we created 3 UGC (User-Generated Content) videos and 2 high-converting static creatives. This structured creative strategy enabled us to deeply resonate with their audience and steadily push toward performance goals.

📊 The Results

• +80% Increase in Social Engagement: The new brand visuals and interactive content attracted a younger audience.

• +50% Sales Boost in the First Quarter: Thanks to the luxurious appeal and improved online presence.

• Client Feedback: "The new brand identity made our products look and feel premium while keeping them accessible. Our customers love it!"

Key Highlights

• Achieved $10K in sales within just 35 days

• Crafted a full-funnel creative strategy tailored to buyer intent

• Multiple ad creatives continued performing successfully beyond 120 days

• Transformed underperforming ads into long-term winners