The keto food space is crowded. Here’s how brands like yours break through.
You have something rare—a product people genuinely love, in a niche no one else owns. What you don’t have yet is a creative system to tell that story at scale. We’d like to build it.
The only branded keto hot cereal on the market.
Magic Spoon and Catalina Crunch own cold cereal. Nobody has claimed hot cereal for the keto community. Phenomenal Foods sits in an entirely uncontested niche—warm, comforting, nostalgic breakfast.
Zero Meta ads running means zero fatigue, zero audience overlap, and a completely fresh start. Most agencies won’t touch that. We see it as the opportunity it is.
A brand with real traction—and room to accelerate.
What’s Working
- Uncontested nicheOnly branded keto hot cereal on the market
- Founder story is goldBootstrapped, Black Ambition semifinalist, authentic origin
- Real retail presenceWalmart, Amazon, Giant Eagle, Heinen’s, Meijer
- 4-ingredient simplicityAlmonds, Flax, Salt, Spices — radical transparency
- Genuine demand signalsProducts have sold out on Amazon organically
Room to Grow
- Zero paid acquisitionNo Meta ads, no Google ads, no paid creative system in place
- No email captureWebsite traffic leaves without a way to follow up
- Underused founder storyVeronica’s journey is powerful UGC material — not yet leveraged
- Nostalgia angle untapped“Cream of Wheat but keto” is the hook millions would respond to
- Diabetic-safe positioningHuge audience barely mentioned in current marketing
Three phases to build your ad machine from scratch.
We don’t start by spending big. We start by learning fast. Each phase builds on the last, so your budget only grows when the data says it should.
Foundation Testing
We build 12 creatives across 3 proven pillars and let the data tell us what your audience responds to. No guessing. Structured A/B testing to find 2–3 clear winners.
Scale Winners
We take what worked and pour fuel on it. Winners get variations, budgets increase, and we start building audiences you can own long-term.
Full Funnel
Top-to-bottom system: awareness brings new people in, consideration educates them, conversion closes. Plus geo-targeted support for your retail locations.
What we’d test in month one.
Every hook has a strategic angle behind it. Click to see why we chose it, who it targets, and how we’d execute it. This isn’t a list of ideas—it’s a testing plan.
Five ads we built for your brand.
Not concepts. Not mockups. Actual creatives ready to run, built around your products, your story, your audience.
Net Carbs Hero
Clean product shot with bold “2 NET CARBS” overlay. The number does the selling.
Clean Label
Minimalist layout with actual ingredients scattered above the product. Radical transparency.
Nostalgia
Warm kitchen scene, steaming bowl, morning light. “Remember Cream of Wheat?”
Social Proof
Five-star review card with real customer quote and product image. Let them sell for you.
Value Play
“$1.87 per serving” — a price reframe that makes premium feel affordable.
From bootstrapped to scalable.
These are conservative estimates based on typical DTC food brand performance at this stage. We believe in under-promising and over-delivering.
We handle the creative strategy, ad production, and campaign management. You approve creatives and set a testing budget you’re comfortable with. No long-term contracts. Start with 30 days and see the results.
12+ creatives in month one. Performance data on every hook. Clear documentation on what works and why. An ad account that generates revenue, not guesses. And a partner who understands your brand.
Let’s start with 30 days. See what works.
No long-term contracts. No complicated onboarding. We build your first batch of creatives, launch your first campaigns, and let the data tell the story. If the numbers work, we keep going.
You’ve already built something people love. All we’re asking is 30 days to show you what happens when the right people find it.
Let’s Talkhello@shaanks.com · Prepared with care, March 2026