[ Email Marketing · Case Study ]

We made email 41% of Suntribe's revenue.

A premium sunscreen brand running basic Shopify flows. We rebuilt the whole Klaviyo engine, and in 50 days it drove about €72K, mostly from flows we built and still run.

€72.4K
email-attributed revenue, 50 days
41%
of the store's total revenue
60.7%
welcome series open rate
Straight from the dashboard
Klaviyo · Business performance
Klaviyo · Business performance
Shopify · Total sales
Shopify · Total sales
[ The Brand ]

Suntribe.

Premium organic, reef-safe sunscreen out of Europe. A great product with loyal customers and a 15,000+ email list. Email was the channel doing the least with the most to give.

CategoryOrganic sunscreen, DTC
MarketEurope (multi-currency)
PlatformShopify + Klaviyo
List size~15,600 subscribers
Our scopeEmail strategy, flows, design, campaigns
[ The Challenge ]

Email was on autopilot, and it showed.

The list was big and the product was loved. The emails just weren't pulling their weight.

01
Generic templates
Stock flows with no founder voice, no story, nothing that felt like Suntribe.
02
Zero personalisation
One message for everyone. No segmentation, no skin-type logic, no relevance.
03
A dead 50K list
Tens of thousands of lapsed and suppressed contacts sitting untouched.
Before
BeforeTap to read ↗

The original welcome: template-driven, benefits buried, no real voice.

After
AfterTap to read ↗

The rebuild: a founder letter, headline-first. This series now drives €29K on a 60.7% open rate.

[ What We Did ]

We rebuilt the engine, flow by flow.

Not a redesign. A full retention system, built to run 24/7 and compound.

01
Rewrote every core flow
Welcome, cart, browse, win-back. All in the founder's voice, headline-first, one job per email.
02
Made it personal
A skin-type quiz routes each subscriber into the right story. Relevance instead of one-size-fits-all.
03
Revived a dead list
Built a win-back to a 50,000+ suppressed audience. Pulled real revenue from contacts everyone had given up on.
04
Flows + campaigns as one
A single calendar so automations and broadcasts work together instead of competing.
[ The Flows We Built ]

Every flow, every email, every number.

Each one shipped, live, and earning. Tap any one to read the whole thing.

email
PDFTap to read the full series ↗
Flow 01

Welcome Series

A founder letter, headline-first, with a skin-type quiz that personalises everything after it. The hardest-working flow in the account.

€29,042
revenue
559
orders
60.7%
open rate
6.5%
click rate
Flow 02

Abandoned Cart

Catches the checkout drop-off before it's gone for good.

€5,046
revenue
64
orders
42.5%
open rate
2.8%
click rate
email
PDFTap to read the full flow ↗
email
PDFTap to read the full flow ↗
Flow 03

Browse Abandonment

Re-engages window-shoppers who looked but didn't add.

€2,764
revenue
45
orders
44.4%
open rate
2.5%
click rate
Flow 04

Reactivation (Win-Back)

Woke up a suppressed list of 50,000+ lapsed contacts that was doing nothing. Found revenue everyone had written off.

€2,487
revenue
39
orders
50,772
contacts
7.1%
open rate
email
PDFTap to read the full flow ↗
[ The Results ]

50 days. One channel. 41% of revenue.

€72.4K
email-attributed revenue
41%
of total store revenue
€42.3K
from flows we built
€30.2K
from campaigns
Straight from the dashboard
Klaviyo · Business performance
Klaviyo · Business performance
Shopify · Total sales
Shopify · Total sales

Email attribution from Klaviyo. Store revenue from Shopify, same window. The flows we built run 24/7, off work done once.

[ Your brand next ]

Want email pulling this kind of weight?

If you're on Shopify with a list you're barely using, this is the fastest revenue we can build for you. Let's talk.

Book a call →
shaanks
Performance Marketing · Email · Creative
Suntribe email results verified from Klaviyo + Shopify, May to June 2026