Always-on creative strategy. Variable production. No fixed quotas.
The model for DTC brands tired of paying for ads they didn't need, and waiting on the ones they did. Pay for the team on standby. Pay for what you ship.
See the pricing ↓Meta doesn't run on a calendar.
A winner lasts three months, fatigue hits in week two, a launch slips. A fixed "30 ads a month" retainer is wrong almost every month: you overpay, or you run dry.
30 ads a month, used or not
The quota gets filled to look busy. Strategy is an afterthought. You're paying for volume.
Flat strategy fee + pay per creative
A flat fee for the strategy that runs daily, and per-creative billing only for what you ship. Quiet month, small bill. Launch month, bigger one. Always matched to what you used.
Two parts. Two different jobs.
The Engagement
The strategy and creative direction that runs every day. The part that decides what to make. You fund the thinking continuously.
Production
The work itself, billed per creative. The part that makes it. You pay for the making only when it happens.
You don't manage the creative. We run it.
Most brands make ads off whatever the team thinks up that week.
This is the part that decides what to make in the first place: the angles, the copy, the read on what's working and what's dead. It runs every day, whether or not you ship anything that month. Production just builds what it calls.
- The Creative Roadmapthe month's testing plan: which angles, which bets, what order to run them
- Living Creative Thesisa running doc of what we think will win, and why
- Angle Bankproven and untested angles on file, so nothing starts from a blank page
- Hook Bankwritten hooks for every concept
- Ad Copy & Scriptsprimary text, headlines, and video scripts, ready to shoot or design
- Content Briefs & Shot Listswhat to make, spelled out, so production never guesses
- Weekly Performance Reada Loom and a memo: what's scaling, what's fatiguing, what to cut
- Monthly Ad-Account Teardownthe angles that won, the ones we killed, next month's plan
- Monthly Competitor Teardownwhat Naturals, NIC, Minus 30 and Hangyo put out, dropped, and scaled
- Customer Voice Briefsyour reviews, comments, and DMs turned into the next angles
Pay for what you ship.
One flat rate per creative. No quotas, no minimums. Ship 5 this month or 50 — you're billed for exactly what you made. And because the Engagement is fixed, the more you ship, the less each creative effectively costs you.
What counts as one creative
- One creative = one finished asset, in two aspect ratios (9:16 + 1:1 or 4:5). Both ratios included.
- Three hook variations of one concept = three creatives.
- A new angle, visual, or copy = a new creative. A revision to a delivered asset is not — two rounds are included.
- Same rate for every format: static, UGC edit, AI UGC, motion, founder POV, product explainer.
One thing sets your rate: how long you commit.
Longer commitment, lower rate, faster turnaround, more team. No tiers, no minimums.
- 10-day batch SLA
- Standard production queue
- Cancel with 30 days' notice
- 7-day batch SLA
- Priority production queue
- 1 buffer month
- Rate locked for 60 days
- Brand audit included
- Dedicated PM
- 5–7 day batch SLA
- Top production queue
- 1 buffer month
- Rate locked for 90 days
- Brand audit included
- Dedicated PM
- Mid-term strategy review (day 45)
Every format. One rate.
No format games. A motion graphic, an AI UGC video, and a simple static all cost the same. Pick the format that fits the idea, not the budget.
Static
- Feed / story ad
- Carousel
- Email design
Motion
- UGC edit
- AI UGC video
- Motion graphic
- Founder POV
- Product explainer (up to 60s)
- B-roll cut-down
The Buffer Month
Sometimes a winner lasts two months. Sometimes a launch slips. On a 60 or 90-day plan you can pause for a month without losing your plan — your commitment just extends by the month you paused. Engagement and production both go to zero for that month. 14 days' notice, taken at a month boundary, no two in a row.
Validated winning angles. Not just creatives.
If we run a batch with the recommended test spend and it produces zero validated winning angles, the next batch's production is on us. Once a quarter, no questions.
A validated winning angle beats your control by at least 20% on CTR, CPM, hook rate, or CPA inside the test window.
Live in ten days.
Audit & Roadmap
We audit your ad account and lock the creative roadmap.
Batch One
Your first batch lands: reverse-engineered winners plus the first new tests.
Read & Compound
We read the numbers with you, double down on what worked, and load the next batch.
Tell us the plan. We start this week.
Send the word and we send the agreement the same day. First batch in your hands by day ten.
Book a call →